Bagaren och Kocken, part of Egmont LivingNordic, has completed a full digital transformation in just six months — including a completely new tech stack and shopping experience. The transformation was powered by Brink Commerce and delivered on time, within budget, and with a cost structure that supports greater competitiveness and faster change.
Egmont recently consolidated its leading home, interior, lighting, and kitchen brands into Egmont LivingNordic, a group with a turnover exceeding SEK 2 billion. The initiative aims to strengthen competitiveness and leverage synergies across the brands, which include Royal Design, Rum21, Bagaren och Kocken, and Andlight.
To lead the transformation of Bagaren och Kocken, Andreas Drougge recently joined as CTO, bringing experience from Amazon and Nelly.com. Under his leadership, Bagaren och Kocken is adopting a composable commerce setup that provides full flexibility in frontend development, seamless third-party integrations, and lower operational costs.
– “We’re building the foundation for growth with Bagaren och Kocken. By using a modern commerce platform, we ensure we remain agile, scalable, and focused on delivering great customer experiences,” says Andreas Drougge.
Bagaren och Kocken has built a reputation as the go-to destination for kitchen enthusiasts across the Nordics, offering premium brands, expert knowledge, and a seamless shopping experience. Following strong growth in 2023 and 2024, the company is now investing in technology that supports future expansion and operational efficiency.
– “Bagaren och Kocken is a company built on passion for quality and customer experience. Our previous platform was holding us back, making it difficult to evolve, optimize, or add new functionality. With Brink Commerce, we now have a modern, scalable foundation that lets us grow, innovate, and adapt without the constraints of a legacy system,” Andreas Drougge continues.
The new solution is built on Brink Commerce, a high-performance, API-first platform designed for scalability and agility. It offers the latest technologies for cart and order management and integrates with leading PIM, payments, smart returns, personalization, and content management solutions—allowing Bagaren och Kocken to adapt quickly, create engaging shopping experiences, and reduce costs compared to their previous setup.
– “Bagaren och Kocken has a clear long-term vision — to build a foundation that drives profitability, adaptability, and competitiveness. Their decision to invest in modern commerce technology isn’t just about staying current — it’s about creating lasting structural advantages. We’re proud to support that journey with a platform that enables continuous evolution on their terms,” says Christian Zanders, COO at Brink Commerce.
With a modern commerce foundation in place, Bagaren och Kocken now has the speed and flexibility to continuously adapt, harness the potential of AI where it creates real value, and scale profitably. As part of Egmont LivingNordic, the company is well positioned to drive future growth, increase operational efficiency, and strengthen long-term competitiveness in an evolving retail landscape.
The site went live in mid-March, following a full implementation completed in under six calendar months — delivered on time, within budget, and aligned with the original project scope.
Visit bagarenochkocken.se to see the new and updated experience.
