Grow across markets and channels, without complexity

New markets, new campaigns, and new fulfillment logic usually mean more manual work. Brink Commerce gives you the tools to scale operations without rebuilding anything each time.

Core growth capabilities

Expansion that doesn't multiply your workload

Multi-market operations

Launch a market without launching a project

Each market is its own configuration, currency, tax setup, and provider set, sitting on the same platform. Adding a new country doesn't mean a new implementation.

Outcome

Faster international expansion, with less complexity per market.

Multi-location inventory

Stock spread across locations, checked in the order you decide

A market can draw stock from more than one inventory location. Brink checks them in the order you've set, so you control which stock gets used first.

Outcome

Fewer overselling incidents as you add warehouses or partners.

One order model, every channel

Add a channel without adding a rebuild

A new storefront, marketplace, or B2B portal runs on the same cart, checkout, and order logic as everything else, configured through markets rather than built from scratch.

Outcome

Expansion adds configuration, not engineering backlog.

B2C and B2B, market by market

Sell to businesses where it makes sense, consumers everywhere else

Each market is set up as B2C or B2B, with tax exemption, invoicing, and company data handled automatically where it applies.

Outcome

Reach business buyers as you grow, without running two platforms.

Currency-aware pricing

Price it right, in whatever currency the market needs

Prices, campaigns, and totals are calculated in each market's own currency, with FX rates available where you need them for display or conversion.

Outcome

Accurate local pricing in every market you add, without manual conversion work.

Campaign and promotion engine

Run promotions at scale, across every market you're in

Campaigns, cart rules, and discount codes work the same way in every market, so a promotion strategy that works in one place scales to the next without rebuilding it.

Outcome

Growth means more promotions running smoothly, not more manual campaign management.

Growth tools

Stay in control as markets multiply

Tax and pricing

Region-based configuration

Configure tax, currency, provider settings, and even organisation per region without touching the rest of your setup, so a new market launch doesn't put existing ones at risk.

Inventory

Real-time inventory visibility

Stock levels update in real time as orders and reservations move, so you always know what's actually available before promising it to a customer.

Promotions

Centralized promotion logic

Campaigns, cart rules, and discount codes are evaluated the same way in every market, so a promotion strategy scales without a market-specific rebuild each time.

Growth benefits

What this means for you

Expand into new markets with confidence

Launch and manage markets independently, each with its own currency, tax rules, and provider setup. Growth doesn't mean rebuilding your stack or duplicating operations, every market stays controlled and predictable.

Scale promotions without scaling manual work

Run campaigns, cart rules, discount codes, and bulk-generated codes across every market from a single platform. Growth adds volume, not exceptions.

Grow without adding operational complexity

Centralized logic for pricing, promotions, and inventory keeps every market consistent, so you grow faster while protecting margins and the experience customers get.

AndLight has built something exceptional: a strong brand, deep product expertise, and a loyal customer base across Europe. Our job is to make sure the technology is worthy of that ambition. Our previous setup made it difficult to evolve, optimize, or add new functionality. That had to change.
Andreas Drougge
Group CTO, Egmont LivingNordic
AndLight
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