MACH vs. Traditional Technology: Advantages for eCommerce

MACH vs. Traditional Technology: Advantages for eCommerce

In our ongoing series on MACH architecture, it's essential to understand how MACH stands apart from traditional technology stacks. This article will dissect the key differences and demonstrate why MACH is becoming the go-to architecture for future-ready eCommerce.

The Traditional Technology Landscape

Traditional platforms in eCommerce often rely on monolithic architectures. These platforms are often built on older technology, an older way of thinking, and are therefore rigid, difficult to customize, and can be a bottleneck when scaling or integrating new features.

MACH: A Paradigm Shift

MACH architecture represents a significant departure from traditional technology, offering:

  • Microservices: Instead of everything-in-one, MACH focuses on small, independent services that can be updated or scaled individually.
  • API-First: Ensures seamless integration with other systems.
  • Cloud-Native: Designed for optimal performance and scalability in the cloud.
  • Headless: Separates the frontend and backend, allowing for greater customization.

Key Differences: MACH vs. Traditional Technology

Let's break down how MACH offers a distinct advantage over traditional technology:


Traditional systems often require manual intervention to scale, while MACH allows for automatic, dynamic scaling.

Example: In a traditional setup, you might need to purchase and set up additional servers to handle holiday traffic. With MACH, the system auto-scales to meet demand.


Traditional platforms offer limited customization options, whereas MACH enables a highly tailored user experience.

Example: Changing the user interface might require extensive backend modifications with a traditional platform. In a MACH setup, the headless architecture allows you to redesign the frontend without affecting backend functionalities.

Speed to Market

MACH enables quicker feature releases compared to the lengthy development cycles of traditional platforms.

Example: Introducing a new payment method in a traditional system could take months of development and testing. With MACH's API-first approach, this could be implemented in weeks or even days. Another great advantage is that updating a MACH-based application does not require downtime, which often is the case with an older platform.


The differences between MACH and traditional technology aren't just technical; they're strategic. MACH architecture offers flexibility and scalability that sets the standard for modern eCommerce. If you're looking to make a future-ready investment in your eCommerce platform, Brink Commerce API, built on MACH architecture, offers a compelling solution.

Petter Johansson
Petter Johansson

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