Creating Products That Users Love - Why User Testing Matters

Creating Products That Users Love - Why User Testing Matters
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At Brink Commerce, we're not just about creating cutting-edge eCommerce solutions. We also want to build them together with you, the person actually using them. Today, we're diving into how we've been refining our Merchant Portal through user testing. It's a blend of tech and real-world feedback.

The "Why" Behind User Testing

You might be asking, "Why focus on user testing?" We believe that a great user experience isn't just a nice-to-have; it's a must-have. In short, we set the same standards as you do when you are creating your webshop customer experience. And, we believe in a collaborative approach involving you—the end-user—in our design and development process. After all, who better to guide us than the people who use our platform daily?

The Method: More Than Just a Checklist

We took a thoughtful approach to our user testing. It wasn't a mere tick-the-box exercise. We designed a comprehensive test for the Merchant Portal, covering several tasks that range from setting up discount rules to general navigation in the portal.

During each test, a participant and a test leader were present. The participant was encouraged to "think out loud," offering real-time insights, while our test leader took detailed notes. This way, we could understand not just the "what" but also the "why" behind each user interaction and, most importantly, what was needed to improve the experience.

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The Outcome: Continuous Iteration

The feedback was a goldmine. It led to actionable improvements and sparked long internal discussions on how to make the Merchant Portal even better. Each round of user testing is a stepping stone to ongoing enhancements, and we're committed to test and iterating continuously.

Why This Matters

User testing isn't just a one-off event for us; it's part of our commitment to innovation and customer partnerships. By focusing on real-world user experience, we're not just improving a product; we're contributing to the success of our customers. After all, if you can accomplish your tasks faster and easier, you will have time to focus on what is really important: creating the best possible experience for your customers. And you will hopefully feel slightly better about going to work on a rainy November Monday morning.

So there you have it—a behind-the-scenes look at how we're making the Merchant Portal more intuitive and efficient. We're excited about the changes we've made and even more thrilled about the improvements still to come.

We invite you to join us on this journey toward a more streamlined and effective eCommerce experience.

Vanessa Tang
Vanessa Tang

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