Composable Commerce: Decoding the Alphabet Soup

Composable Commerce: Decoding the Alphabet Soup
No items found.

In the world of eCommerce, there's a lot of jargon. From CMS to CRM, PIM to ERP, it can feel like you're swimming in an alphabet soup. But fear not! We're here to break down these acronyms and explain how they fit into the Composable Commerce ecosystem, especially when integrated with the Brink Commerce API.

CMS: Content Management System

A CMS is essentially the backbone of your website. It's the application that lets you manage, create, and display content. Think of it as the digital library where your content lives, ready to be showcased using a set of templates.

How does Brink Commerce API fit in?

While Brink Commerce API seamlessly integrates with popular CMS platforms like Storyblok, Contentful, and Sanity, its flexibility means it can work with any modern CMS.

CMS in Action:

A CMS organizes your content within a Composable Commerce setup. It's where contributors craft, edit and decide what goes live. Whether creating content directly in the CMS or pulling it from another system like a PIM, the CMS ensures it's displayed perfectly.

CRM: Customer Relationship Management

A CRM system is like the memory of your business. It remembers your customers, their preferences, and your interactions with them, ensuring you build and maintain strong relationships.

How does Brink Commerce API fit in?

Brink Commerce API has a unique synergy with CRM systems like Voyado and Klaviyo. However, its adaptability ensures it can integrate with any modern CRM.

CRM in Action:

Once an order is finalized, the CRM springs into action. It takes the order and customer details from the order engine for further processing. This data can be used for various purposes, from sending transactional emails to awarding loyalty points or crafting personalized newsletters.

PIM: Product Information Management

Imagine a digital catalog where you can manage all your product information. That's what a PIM does. It's a centralized hub where product data is stored, updated, and enriched for various sales and marketing channels.

How does Brink Commerce API fit in?

Brink Commerce API pairs wonderfully with PIM systems like Plytix and inriver, but its design ensures compatibility with any modern PIM.

PIM in Action:

In the Composable Commerce world, a PIM is where products get their final touches. While products might be created in an ERP system, they're enriched in the PIM. This enrichment includes adding detailed descriptions and images and establishing product relationships.

ERP: Enterprise Resource Planning

An ERP system is the unsung hero behind the scenes. It's a comprehensive software platform that integrates various business functions, from finance to human resources, ensuring everything runs smoothly.

ERP in Action:

The magic of an ERP system lies in its ability to consolidate all business data and processes. It streamlines operations, minimizes errors, and offers a real-time snapshot of the business's health. Moreover, it can be tailored to cater to the unique needs of any business.

DXP: Digital Experience Platform

In today's digital age, it's not just about selling a product or service; it's about delivering an unforgettable experience. Enter the DXP, or Digital Experience Platform. A DXP is more than just a CMS or a CRM; it's a holistic software framework designed to enhance the entire user journey across various touchpoints.

How does Brink Commerce API fit in?

The Brink Commerce API is built for the modern digital landscape, making it a perfect companion for Occtoo. Its flexibility and adaptability mean it can integrate seamlessly with various DXPs, ensuring a cohesive and unified user experience.

DXP in Action:

A DXP goes beyond managing content or customer relationships. It gives businesses the tools to craft personalized, omnichannel user experiences. Whether through web content, mobile apps, portals, or even IoT devices, a DXP ensures that users get a consistent and tailored experience. It leverages analytics, AI, and other technologies to predict user behavior, personalize content, and optimize real-time interactions.


In conclusion, while the world of Composable Commerce might seem filled with confusing acronyms, each plays a crucial role in creating a seamless and efficient eCommerce ecosystem. And with Brink Commerce API, integrating these systems is easier than ever, ensuring your business is always at the forefront of the digital commerce landscape.

Petter Johansson
Petter Johansson

Want to know more about modern commerce?

Get in touch with us to get the discussion started?

Get in touch

Posts by category

Let's talk about modern commerce.