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The Composable Commerce Blog

Posts by:
Jimmy Ekbäck

Jimmy Ekbäck

CTO
,
Occtoo
Jimmy Ekbäck is co-founder and Chief Technology Officer (CTO) at Occtoo. Jimmy’s combined passion for new technology and frustration over legacy technology holding CX professionals back from launching innovative ideas is what brought the seed of Occtoo to life. Prior to founding Occtoo, Jimmy has founded and acted as CTO at inRiver, a globally recognized Product Information Management System.
What Is an Experience Data Platform and What Are Its Benefits?
Opinion

What Is an Experience Data Platform and What Are Its Benefits?

To win market share and retain customers in today’s digital-first landscape, retailers and brands must deliver a strong unified digital experience.

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Your key to innovating, experimenting, and optimizing digital initiatives
Opinion

Your key to innovating, experimenting, and optimizing digital initiatives

Jimmy Ekbäck, CTO at Occtoo, talks about how too much time is wasted on integrations rather than activities that improve the end customer experience.

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