Sustainable Success: Embraces Composability with Brink Commerce

September 14, 2023
Customer news
Sustainable Success: Embraces Composability with Brink Commerce

Children's fashion e-tailer, known for curating top designer brands, has chosen Brink Commerce API to upgrade its eCommerce ecosystem. is a luxury children’s fashion destination catering to customers from all around the world, featuring offerings from renowned labels such as Karl Lagerfeld Kids, Little Marc Jacobs, Chloé, and more. Acquired by leading international retailer Babyshop Group in 2020, has a global footprint, having evolved from a startup to a leading online fashion retailer since its inception in 2007.

Striving to offer parents and children a premier shopping experience in everything from sustainability to curation, is replacing its current eCommerce platform with Brink Commerce API to support its strategic growth.

"We’re happy to have join our expanding group of global merchants. With our sustainable technology, they're geared for a successful journey, and we’re excited to see what the future holds," states Kristian Tysander, Brink Commerce's CEO.

A major deciding factor was Brink Commerce API's sustainability focus. With an optimized energy footprint and a target of using 100% renewable energy by 2025, Brink Commerce is aligned with's goal of refining its online presence while being mindful of the environment.

Built on a  serverless infrastructure and headless architecture, Brink Commerce API will lay the foundation for's Composable Commerce strategy.

"We're committed to serving fashion-forward parents and kids with the best service and understanding of our products, all while prioritizing sustainability in everything we do. Staying ahead means constant online innovation and a quick grasp of changing consumer preferences. Brink Commerce will give us that ability," states Karin Mineur, Babyshop Group's CEO.

The modernized ecosystem is being developed in-house by a strong team of senior professionals. By incorporating Brink Commerce API, can offer customers a seamless, low-latency shopping experience no matter where they want to shop from - in a more sustainable way compared to other options on the market.

David Strömberg, Head of Development at Babyshop Group, adds, "With Brink Commerce API, we gain complete control over our capabilities, virtually opening up a world of endless possibilities to build better and more sustainable solutions"

Brink Commerce API will be a critical element in's new tech stack, collaborating with inriver (PIM), Contentful (CMS), and other enterprise systems and front-end technologies, crafting a future-proofed Composable Commerce ecosystem.

"We're excited to support in everything from technology capabilities to sustainability. Brink Commerce API equips them with the tools needed to create exceptional digital experiences while providing the freedom to experiment and iterate constantly," concludes Kristian Tysander.

About Brink Commerce

Founded in 2020 by Kristian Tysander, Marcus Ljungberg, and Patrik Antonsson, Brink Commerce offers a Composable Commerce API for mid to large enterprises seeking increased innovation and flexibility while expecting reliability and performance. The product has proven its strength and flexibility with customers worldwide, setting a new standard for building Composable Commerce ecosystems. Brink Commerce is a certified member of the MACH Alliance.

More Information

For more information or media querys, please contact Petter Johansson, CMO

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