SP TECH Joins Forces with Brink Commerce: A Match Fashioned for Creators

December 4, 2023
Customer news
SP TECH Joins Forces with Brink Commerce: A Match Fashioned for Creators

SP TECH stands out at the crossroads of fashion and technology. Anders Halvarsson, the entrepreneur behind Scandinavian Photo, is now introducing his latest eCommerce venture. Powered by Brink Commerce API, this new venture is designed to ignite creativity and enhance the digital shopping experience for creators.

SP TECH was born in 2020 with a clear aim: mix innovative tech solutions with fashion to create a better day for creators. It's more than a brand. It's a premium experience tailored for professionals and content creators, whether in a studio or on the go. The offer is uncomplicated - protect your gear, organize your essentials, and elevate your look.

The brand holds a unique identity through its range of products. They are tools and companions on a creator's journey, each product designed to fuel creative pursuits.

Anders Halvarsson shares, "SP TECH is rooted in our deep understanding of the challenges creators face. We aim to provide true companions for them, and our team led by Creative Director Yvonne Eca Da Silva has designed products specifically to help them achieve their goals."

The partnership with Brink Commerce is strategic. With its ethos of nurturing creativity, SP TECH aligns well with Brink Commerce's commitment to composable eCommerce solutions that help brands and retailers fulfill their plans. Brink Commerce API offers a modern way to boost SP TECH's efficiency and global reach.

Kristian Tysander, CEO of Brink Commerce, says, "Working with visionary entrepreneurs like Anders and his team is invigorating. We're happy to help SP TECH empower creators further, and we see great things for this brand in the future."

SP TECH's wide range of products, including bags and studio equipment, now find a new avenue through Brink Commerce's commerce solutions. It's about ensuring creative minds find what they need with a customer experience that's as unique as the brand itself.

The project has been made possible by our partners, Cone Digital, instrumental in designing and building the new ecosystem. Powered by modern components such as Storyblok, Occtoo, Shoplab, and Walley, SP TECH can support hyper-growth and beyond.

Get on the creative journey at https://sp.tech.

About Brink Commerce

Founded in 2018 by Kristian Tysander, Marcus Ljungberg, and Patrik Antonsson, Brink Commerce offers a Composable Commerce API for mid to large enterprises seeking increased innovation and flexibility while expecting reliability and performance. The product has proven its strength and flexibility with customers worldwide, setting a new standard for building Composable Commerce ecosystems. Brink Commerce is a certified member of the MACH Alliance.

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For more information or media querys, please contact Petter Johansson, CMO

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