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Product collaboration platform Plytix and Brink Commerce to create composable magic together

June 7, 2022
Product collaboration platform Plytix and Brink Commerce to create composable magic together

Plytix and Brink Commerce, makers of a serverless and headless Brink Commerce API, enter into a strategic partnership to create a best-of-breed option for composable commerce ecosystems. 

Launched in 2017, fast-growing Plytix PIM (Product Information Management) software is built for seamless team collaboration around products. In Plytix, data and digital assets come together to form enriched products ready for any sales channel. 

Brink Commerce API forms the backbone of an eCommerce ecosystem. Its robust order and cart engine and open APIs can efficiently handle vast amounts of orders and large campaigns.

The partnership between the two solutions makes the most critical parts of modern composable commerce easily available to global merchants and D2C brands.

Collaborative product information management and robust order and cart management - check! 

"We have followed Brink Commerce for a while now, and we see that we think alike on many levels. eCommerce today needs a modern modular approach, and with our joint offering, merchants will have an attractive component to include in their ecosystem. It's almost like a Nordic dream team," says Morten Hellesøe Poulsen, co-founder and CEO of Plytix.

The integration can handle large quantities of data and gives merchants a viable option for product and channel management. They can create enriched products in Plytix and sell them in the channels or markets of their choice. Brink Commerce API handles the order and cart management. A Storyblok (CMS) integration is also included.

"It's like Morten says, we're almost like a Nordic dream team because our products complement each other so well. We believe you can't be the best at everything at once. It just doesn't work in today's fast-moving consumer landscape. So instead, be the best at what you do, and find and work with others that are doing great things. We have done just that now, with Plytix," says Kristian Tysander, co-founder and CEO of Brink Commerce.

For more information, contact:

Kristian Tysander, CEO, Brink Commerce: kristian.tysander@brinkcommerce.com

About Plytix

Plytix helps you sell more by getting your products to market faster and smarter. Plytix makes sure the right product content gets to the right sales channel at the right time.

About Brink Commerce

Brink Commerce was founded in 2018 by Kristian Tysander, Marcus Ljungberg, and Patrik Antonsson — all with extensive experience in digital business and technical development from companies such as Daniel Wellington, H&M, and Klarna. Brink Commerce API is a headless and serverless API for mid to large enterprises seeking innovation, flexibility, and expecting reliability and performance. It has been developed to solve the challenges many fast-growing D2C companies and global players face. With customers from all over the world, the product has already proven its strength and flexibility and has become the new standard for building composable eCommerce ecosystems.