Makers of creative apparel and spreaders of joy, Happy Socks has launched their new future-proofed composable commerce ecosystem with serverless and headless Brink Commerce API as the foundation.
What started with a couple of Swedish friends with a big idea has become a global phenomenon. Inspired by the life around us, Happy Socks has helped people across the globe express themselves through color and creativity since 2008. The business is based on the core values of rigid quality standards, craftsmanship, and creativity. Values that are transferred into endless variations of models and designs by a talented team of creatives.
"Happy Socks is a truly great company, not least since you see the smiles their products create everywhere, and their focus and drive in this project have been impressive. Their growing pains were typical for companies using older legacy systems that can no longer keep up with changing demands. We are here to remedy that, and we are delighted to be trusted to support Happy Socks in their new digital strategy." says Kristian Tysander, CEO of Brink Commerce.
Using Brink Commerce API as the backbone, the company has now launched the next step in its digital journey. A complete platform migration in just 16 weeks!
“The eCommerce experience is critical to our business, and we believe that Brink Commerce API will allow us to enhance how we interact with our customers and the speed at which we can develop those improvements. We are very excited to get started on this journey together with Brink Commerce.,” says Emil Viklund, CEO of Happy Socks.
Moving from an older monolithic platform, Happy Socks identified several critical requirements for their new composable commerce strategy.
Reduced time-to-market. Adapting to changing consumer trends is crucial to staying relevant. With the true headless architecture in Brink Commerce API, Happy Socks will have total control over the customer experience. And the tooling available to experiment and iterate freely.
Reduced dependency. Complete control also makes Happy Socks less dependent on the previous platform's development pace and lock-in effects. In addition, since Brink Commerce API is framework agnostic, Happy Socks will not be held back by the scarcity of specific legacy developer skills.
Sustainability. Happy Socks is constantly working on new ways to introduce sustainable practices to operate responsibly. Brink Commerce API offers them a way to use less of our planet's resources. Renewable energy sources and optimized energy usage methods make the carbon footprint one of the smallest in the industry.
Capacity scaling. Brink Commerce API uses distributed serverless infrastructure with autoscaling capabilities, with a 15-20 ms reaction time. So instead of planning weeks and months in advance, the Happy Socks team can launch major campaigns or drops with confidence. A distributed serverless architecture also means they can offer the same low-latency experience to consumers globally - Brink Commerce API is running in parallel in 60+ data centers in 19 countries.
Future-proofed ecosystem. Brink Commerce API acts as the key component in a composable commerce strategy, giving Happy Socks the freedom to implement other best-of-breed features to create a future-proofed ecosystem. Built using an API-only approach, the commerce API also allows Happy Socks to quickly replace components as needs change.
Reduced costs. The company also identified reduced costs as crucial for further growth. For example, dynamic running costs instead of fixed prices ensure better alignment between performance and economy. The company also wanted to avoid the lengthy and costly redesign projects of an old legacy platform.
"We had built ourselves into a corner over the years. Modernizing our previous legacy platform was no longer possible. This, combined with a need to have more control of our systems and our data, made the decision to switch easy. We reviewed several options available on the market, and we feel that Brink Commerce API offers us the best possibilities for what we want to do, now and in the future. It gives us the tools we need and the agility to move quickly. So now it's full speed ahead," says Robin Ahrnéll, Head of Ecommerce at Happy Socks.
Happy Socks is for all of us who think that life can never be too colorful. And that true happiness stems from the freedom to be yourself. Our vision is to bring happiness and color to every corner of the world – inspiring authentic self-expression through color, creativity, and fun.