Brink Commerce Supercharges its Board of Directors with New Appointments

February 16, 2023
Company news
Brink Commerce Supercharges its Board of Directors with New Appointments

As eCommerce continues to evolve and grow, retailers face increasing challenges to stay ahead of the curve. The future of eCommerce will demand seamless, fast, composable, and scalable solutions. With a focus on international expansion and further strengthening its hands-on retail experience, the company is now appointing Lai Kim Lim and Daniel Johnsson to the board.

Ms. Lim brings with her a wealth of experience in building international retail brands, both physical and digital, in Asia and Europe. Her passion for excellent customer satisfaction and her strategic, analytical, and entrepreneurial drive make her an invaluable asset to the Brink Commerce team. Her vision for sustainable businesses and brands through new digital business models, technology, and collaborations, aligns perfectly with Brink Commerce's mission.

Mr. Johnsson is an experienced entrepreneurial and business-minded executive. He is passionate about continuous improvement, sustainable growth, and customer value. With his demonstrated management skills across all areas of business and successful track record of leading cross-functional teams, he will be instrumental in driving Brink Commerce's journey forward.

We are thrilled to welcome Lai Kim and Daniel to the Brink Commerce board of directors,” says Kristian Tysander, Co-founder and CEO of Brink Commerce. “Their extensive experience and expertise in retail and international business will be invaluable as we continue to expand internationally and bring the power of our Commerce API to new markets.”

With the addition of Ms. Lim and Mr. Johnsson, the board of directors of Brink Commerce now consists of five members, including Jessica Rameau, a Partner at Wellstreet and an investment professional with experience in supporting fast-growing businesses, Kristian Tysander, Co-founder and CEO of Brink Commerce with an extensive background in eCommerce and retail, and Mattias Ekman, CCO at Resurs Bank and formerly in several leading roles at Klarna. With this diverse and experienced group of individuals, the board is well-equipped to guide Brink Commerce in expanding globally and supporting merchants in meeting the demands of the future of eCommerce.

About Brink Commerce

Founded in 2020 by Kristian Tysander, Marcus Ljungberg, and Patrik Antonsson, Brink Commerce offers a Composable Commerce API for mid to large enterprises seeking increased innovation and flexibility while expecting reliability and performance. The product has proven its strength and flexibility with customers worldwide, setting a new standard for building Composable Commerce ecosystems. Brink Commerce is a certified member of the MACH Alliance.

More Information

For more information or media querys, please contact Petter Johansson, CMO

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