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Global lifestyle brand Axel Arigato looks to the future, partners with Brink Commerce

November 9, 2022
Global lifestyle brand Axel Arigato looks to the future, partners with Brink Commerce

Axel Arigato was launched with one primary objective in mind: to embrace the now and always look for the tomorrow. With an eye on the future, the brand has launched its new composable commerce ecosystem with Brink Commerce API as the foundation.

Founded in 2014 as a direct-to-consumer brand, Axel Arigato has physical stores in six countries across Europe and the UAE and is present online in 134 territories worldwide. 

The brand has built a unique relationship with its followers with a full calendar of events and pop-ups in the Axel Arigato stores. Album signings, magazine launches, and music events bring together cultural elements relevant to the Axel Arigato customer and give back to the local communities by supporting its young creatives.

To help the brand achieve a healthier inventory and contribute to more conscious buying, Axel Arigato uses a unique, innovative drop schedule to release one new style weekly. With the "Drop of the Week' format, Axel Arigato is placing the customer at the focal point for product creation, and the brand is using constant customer feedback to develop new styles.

The Axel Arigato products are manufactured by a small number of suppliers based in Europe.  All materials are carefully chosen, and the leather is sourced from tanneries with environmentally sound practices, certified by the Leather Working Group. Minimizing the impact is a never-ending journey.

“We are excited to work with Axel Arigato to support their growth plans. It’s such a unique company, constantly challenging the preconceptions of what a fashion company should be. The way they have created a culture of customer involvement is impressive. Many of us at Brink Commerce has been in the same situation they were, trying to find ways to overcome growing pains, and I think that’s one of the reasons we “clicked.” I’m looking forward to seeing what we can accomplish together,“ says Kristian Tysander, co-founder and CEO of Brink Commerce.

To take the next step in its digital journey, Axel Arigato decided to make the shift to Composable Commerce based on five prioritized areas:

Customer Experience: Brink Commerce API enables Axel Arigato to provide a customer experience from a fully customized front-end with sub-second load times from start to checkout. A ‘near-real-time’ shopping experience.

Localization: A global brand needs to be able to offer the options customers expect. With Brink Commerce API, Axel Arigato can offer support for the world’s 20 most popular currencies and 90 languages, as well as local payment and shipping options. In addition, configuring new markets takes 20 minutes, and the company has complete freedom to integrate any 3rd party supplier to support further localization.

Constant change: The Brink Commerce API front-end allows for fast iteration and continuous adaptation to improve the experience and increase conversion. For example, Axel Arigato can Iterate changes within minutes and hours instead of days or even weeks.

Cost Efficiency: With Brink Commerce API, the company’s running cost will be aligned with performance and can focus on what drives improved customer experience and increased conversion. 

Future-proofing: A modular composable commerce approach future-proofs the eCommerce operation and enables swift change of components to constantly support Axel Arigato’s growth.

Axel Arigato was born out of a desire to create something truly unique and groundbreaking, something that would put the needs and desires of our customers at the heart of product design and creation. Our journey is just starting, and we saw a need to take the next step to reach even more markets, to create a relationship with our global customers. Brink Commerce and its products will allow us to do that wherever we decide to go next and whatever the next trend is. We always have an eye on tomorrow, and we have found a partner that can help us now - and most importantly - in the future.” says Albin Johansson, co-founder, and CEO of Axel Arigato.

The new Composable Commerce ecosystem consists of best-of-breed components created to solve challenges for a hyper-growth brand like Axel Arigato. Product information is handled by inRiver, search and personalization by Findify. Storyblok provides the CMS. Occtoo distributes the data streams in real-time and Rule Communication, manages the customer relationships. Finally, the ERP is from SAP.

The whole ecosystem uses Brink Commerce API as the foundation, including out-of-the-box integrations to Klarna, Adyen, and Ingrid for payments and shipping.

For more information, please contact:

Petter Johansson, CMO at Brink Commerce:

About Brink Commerce

Brink Commerce API is a headless and serverless API for mid to large enterprises seeking increased innovation and flexibility and expecting reliability and performance. It has been developed to solve the challenges many fast-growing D2C companies and global players face. The product has already proven its strength and flexibility with customers worldwide and has become the new standard for building composable eCommerce ecosystems.

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